Tag: influencing

What am I influencing?

Monday was the Martin Luther King Jr. day of service here in the United States and many of us were off from work. I would love to say I took to the streets to volunteer at a local shelter but I didn’t. I was actually sleep til noon and eating leftovers with my husband. We’ve both been fighting this annoying sinus/cold thing that has held it’s grip for two weeks. Thankfully, meds have finally brought us down to a level yellow situation. While wrapped in balnkets and catching up on shows we stumbled across the Netflix documentary “Fyre: The greatest party that never happened”. Ninety minutes later and I was fascinated with Billy McFarland. I was also asking myself, “What am I influencing?”

McFarland is a wealthy millennial currently serving a six year sentence in federal prison for defrauding investors out of 27 million dollars. His most notable business venture was a credit card rewards company targeted to socialites called Magnesus. The signature black card was a credit card for hipsters with exclusive membership deals and rewards. Stars like Rick Ross and Ja Rule added to it’s initial credibility. However, it turned out to be nothing more than a sham. Billy was adept at not just selling products, but atmosphere.

Billy eventually meets up with rapper Ja Rule to discuss a joint venture for an app called Fyre allowing users to book recording artists directly. Some time later Billy begins working on a side project to create a larger than life music festival of Woodstock proportions for the same wealthy crowd who bought into his Magnesus membership. It would be called Fyre Festival. Billy employed the help of a top social media management team and several celebrity influencers like Kendall Jenner to spread the word about this weekend festival in the Bahamas. The promotional videos and IG posts are a hit. Everyine who’s anyone wants tickets to this litty event. All because a few models on yachts made it look glamorous.

The promo didn’t just sell the festival, it sold a lifestyle. It’s this phenomenon, the ability to monetize your life, that has characterized my generation (aka millennials) as a whole. Over time what was once only used on a desktop during a lunch break or weekend afternoon has become apart of daily living. Our phones are now extensions of our person. Verbal and visual expressions of our lives and personalities. Or at least, the version we wish were reality. After watching the Netflix doc, we immediately watched the Hulu version, which gave a little more back story on Billy along with an interview. Both documentaries left me questioning my own motives.

I started SPS in 2014 after blogging for LookUp internet radio station a few years earlier. I wanted my own little cirner of internet to share the three things I loved most: music, my faith, and my style. It was a hobby that I now plan to turn into a business. However, I am motivated more than ever after watching the documentary to make sure my intentions aren’t vain. What’s the end game? Is it to have thousands of followers for the sake of validating my self esteem? To get free merchandise in order to brag about my wardrobe? To overshare my home and relationships in order to seem “transparent”?

As a Christian first and blogger fifth, the moment I make SPS all about my ego and not my purpose I’ve failed. My primary purpose in this earth is to bring glory to God. Fortunately, He allows us to use all of our gifts to do so. So I’ll use my wit, my humor, my singing voice, and my sense of style to bring others joy. Share the gospel with them. To lifts their spirits. To raise their confidence. But if it’s all in the name of likes and retweets than it’s meaningless.

I want to hear from you. Let me know in the comments if you’ve seen either documentary and how you feel about them.

Dress//Boohoo , Blanket Scarf//Uniqlo , Boots//Go Jane

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